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03 / SELECTED WORK PROJECT

SUN INVESTMENTS

Capital Markets &
Investment Decision Support

Finance · Capital Markets · Investment Analytics

A structured, quantitative framework for evaluating Mutual Funds, IPOs and ETFs — making investment-product research more consistent and easier to translate into advisory insight.

01 / The challenge

Investment product
evaluation.

An investment advisory business was evaluating Mutual Funds, IPOs and ETFs, but the research process involved multiple datasets, performance indicators and analytical approaches.

The opportunity was to create a standardized, quantitative framework that could make investment-product evaluation faster, more consistent and easier to translate into actionable advisory insights.

Mutual Funds IPOs ETFs
Multiple datasets
Multiple performance indicators
Structured decision support

02 / What we did

A KPI-driven
evaluation framework.

We developed a KPI-driven Investment Product Evaluation Framework covering investment performance, risk, efficiency and market behaviour across Mutual Funds, IPOs and ETFs.

Mutual Funds

  • Mutual Fund performance
  • Volatility
  • Risk-adjusted returns
  • AUM and fund-performance relationships
  • Comparative risk-return analysis

Core analytical methods

Correlation Regression

03 / The scale

The analysis
at a glance.

Correlation + Regression · Core analytical methods

04 / Mutual Funds

Return × Risk

We compared investment products across return, volatility and risk-adjusted performance rather than looking at returns alone.

Higher returns do not automatically translate into better investment opportunities.

Equity mutual funds generated higher returns but also carried substantially higher volatility, making risk-adjusted performance an important part of product evaluation.

Risk-adjusted performance

Return, volatility
and Sharpe.

Equity

Return 12.5%
Volatility 18.0%
Sharpe 0.69

Debt

Sharpe 1.02

Return and volatility not in available project data.

Hybrid

Avg. return 9.0%

Volatility not in available project data.

05 / IPOs

Listing vs long-term
performance.

IPO analysis showed a significant difference between initial listing performance and longer-term returns.

Short-term ≠ Long-term

The 2021 IPO cohort recorded an average first-day return of 28.4%, compared with an average one-year return of 15.6%.

Initial listing performance did not tell the full longer-term story.

06 / ETFs

Return · Efficiency
· Liquidity

ETF analysis demonstrated the importance of evaluating return, liquidity and tracking efficiency together, rather than relying solely on historical returns.

Return is not enough.

ETF evaluation requires return, liquidity and tracking efficiency to be considered together.

07 / What the numbers revealed

Performance
needs context.

The analysis showed that higher returns did not automatically translate into better investment opportunities.

08 / Business impact

What advisors
could do next.

The framework made the advisory research process more structured by establishing a common KPI system across different investment products.

01 Compare products using consistent quantitative measures
02 Evaluate return relative to risk
03 Identify short-term versus sustainable performance
04 Assess liquidity and tracking efficiency
05 Identify areas requiring deeper research
06 Structure investor discussions around measurable evidence
07 Reduce repetitive product-level analysis
08 Create a repeatable framework for future product monitoring

09 / The decision framework

From measure
to suitability.

Return Risk Efficiency Liquidity Sustainability Suitability

10 / The outcome

Structured
decision support.

The engagement transformed a broad capital-markets research requirement into a structured, repeatable and KPI-driven decision-support framework.

Fragmented Market data
Structured Decision support
Research
Decision support

From fragmented market data
to structured intelligence.

From research to decision support.

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